In the fall of 2018, adidas released the Never Made collection to pay tribute to three key eras of footwear design: the 1970s, '80s, and '90s. The ZX 930 EQT 'Grey Black' features a grey-suede upper. The retro sneaker also sports white EVA plugs on the midsole for impact protection, a traditional lace-up closure, red accents throughout, and a full-length Boost midsole.